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AWS Convergence
Technologies, Inc. 12410 Milestone Center Drive Suite 300 Germantown, Maryland 20876 Phone: 301-250-4000 
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Press ReleasesPress > August 15, 2005 Release WeatherBug® Revolutionizes Consumer Weather Forecasting With Unprecedented Accuracy, Leveraging the National Weather Service’s National Digital Forecast Database (NDFD) New Digital Forecast from Locally-based Meteorologists
Starkly Contrasts Computer Modeling Via Remote Projections Germantown, MD, – August 15, 2005 – WeatherBug, the leading provider of live, local weather information services, today announced an all new forecast that incorporates robust data from the National Weather Service. WeatherBug Digital Forecast, a revolutionary advancement in weather forecasting, stems from the reciprocal, long-term relationship with NOAA’s National Weather Service (NWS). The integration of NWS’ National Digital Forecast Database (NDFD) builds upon the existing arrangement between NWS and WeatherBug, who provides the NWS access to live data gathered from over 8,000 WeatherBug Tracking Stations throughout the U.S., primarily based at schools. Integrating 12 additional weather variables into the WeatherBug Digital Forecast enables users to better plan their day. Recent research has indicated consumers typically rely upon weather forecasts but have little faith in their accuracy. The new WeatherBug Digital Forecast assures consumers greater reliability and neighborhood relevance. WeatherBug CEO Bob Marshall noted that the enhanced Forecast will dramatically impact consumers’ ability to deal with severe weather as rapidly changing conditions approach during this storm and hurricane season. “Many technological advances and scientific breakthroughs have allowed National Weather Service forecasts and warnings to become more specific and accurate,” said retired Air Force Brig. Gen. David L. Johnson, Director of NOAA's National Weather Service. “By making this detailed data available to all in digital form, we expect many of our partners and customers, such as WeatherBug, to use it to create new and exciting products and services.” WeatherBug Digital Forecast uses NDFD, which is produced and updated around the clock by 122 NWS field offices, working in collaboration with NOAA’s National Centers for Environmental Prediction (NCEP). The hourly Forecast is based upon 200 million points of data depicted on a three-mile, square grid that covers the entire country. As conditions change throughout the day, grid readings then change dynamically, to assure up-to-the-second accuracy. The previous forecast model merely viewed the county as a whole, not breaking it down to the square mile, and only in 12 hour increments. “The new forecast offers our customers a more frequent and accurate forecast tailored to reflect what is happening in their own neighborhoods,” said Bob Marshall, WeatherBug President and CEO. “By incorporating the NDFD forecast, WeatherBug is able to provide forecasts made by meteorologists that live in our users’ neighborhoods. They know the intricacies and unique details of the region that often make forecasts challenging.” The new Forecast will initially be available exclusively through WeatherBug Plus, the subscription version of WeatherBug, at weatherbug.com or at leading retail stores nationwide. About WeatherBug®WeatherBug (www.weatherbug.com) ensures that individuals, schools, businesses and communities always get the most precise live weather conditions, the most relevant reports, and the earliest weather warnings to safeguard their property and their lives. WeatherBug owns the world's largest exclusive weather network, which has over 8,000 live WeatherBug Tracking Stations and more than 1,000 cameras that generate neighborhood level reports every second versus other weather providers whose data is up to an hour or more old. This network powers various products and services, including: WeatherBug, the number one weather Internet application, with over 60 million downloads, that streams live neighborhood conditions to its home and work users; WeatherBug Media Services, which delivers live weather information to over 80 million U.S. households through partnerships with more than 100 local television stations; WeatherBug Education, which provides engaging weather information and educational tools to schools and colleges, including an online learning program for K-12 schools called WeatherBug Achieve; and WeatherBug Professional Services, which uses the company's unique weather network and software to provide high-value solutions for vertical industries such as energy, transportation, and first response. WeatherBug is a brand of AWS Convergence Technologies, Inc. www.aws.com. # # # Press Contacts:
Alyce Menton Debra Eisenberg
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